Read delivery reporting
Delivery reporting shows what each flight delivered. Open it from Ads manager: choose Columns, then Methodology →.
Every column is labelled with where its number comes from, so you always know what is measured and what is not.
| Column | Label | What it means |
|---|---|---|
| Committed VS | Estimated | The viewer-seconds a flight is expected to deliver. |
| On-screen hrs | Measured | How long your ad was on screen. |
| Delivered value | Computed | The value of what was delivered. This is not your spend. |
| Redemptions and Revenue | Advertiser-reported | Results you report yourself, such as promo code uses. |
For how viewer-seconds work, and why Kick and Twitch numbers are labelled differently, see How measurement works.